Post-obit Binance'southward acquisition of CoinMarketCap, we have some swell news for Changpeng Zhao: the silver medal is all the same worth winning.

To gloat the seventh anniversary of the platform's launch, CoinMarketCap invited crypto industry participants to 'roast them' today. And nosotros're happy to oblige.

Nosotros reviewed the numbers with Jonathan Chu, VP of Product at Blockfolio, to observe out if CZ really bought the 'summit of the funnel' — and at least i of the answers isn't in CoinMarketCap's favor.

We're #2 — and then nosotros'll try harder

Chu shared internal documents with Cointelegraph that showed the number of folio impressions on the Blockfolio app in the month of February. Although nosotros were asked to keep accented numbers out of this article, we were able to verify that while Blockfolio trails CMC in terms of unique users, information technology significantly outstrips the information company when it comes to impressions across both spider web and mobile app — frequently the first number that marketers and advertisers want to run into.

We get-go compared the install base of both apps. Blockfolio's installation numbers are almost two orders of magnitude college than CoinMarketCap'southward app, according to data from mobile app analytics visitor AppAnnie.

We then extrapolated impressions using Amplitude, and credited each app with the same number of impressions per installation. Winner — past over a hundred million impressions? Blockfolio.

Nosotros accept reached out to CoinMarketCap for specific analytics on their mobile app, only did not receive an immediate response.

From there, we went to SimilarWeb, an industry-standard tool for comparing traffic. On the web CoinMarketCap'due south presence dwarfs Blockfolio, with a total viewership of 95,692,200 pages… compared to just 217,400 for the portfolio tracking app.

However, even when nosotros added CoinMarketCap'due south massive web reward to the equation, we were still able to conclude that Blockfolio comes out millions of impressions ahead in full.

Ouch, that has to sting

When Binance acquired CoinMarketCap for an undisclosed sum, CZ was quoted as maxim "they have the users" and manufacture insiders suggested that the exchange had bought "the tiptop of the funnel", a marketing term for capturing users and diverting them into revenue-generating products.

Merely the numbers reviewed by Cointelegraph suggest Binance may yet accept some manner to go before it catches upwards to the competition — at least, on pure advertising impressions.

Every bit Ed Moncada, CEO of Blockfolio, put it:

"Given how much people refresh our app, I guess it'south not just the size of the gunkhole; it's the motion of the ocean that counts."

Roast that.